The client wanted us to build a rich media unit that not only allowed users to watch the video, but also to play with the brand. Other activity for the campaign involved a lot of imagery featuring bagels.
We came up with the concept of the Bagel Game, based on the old classic Simon game, where the users has to repeat back an increasingly complex sequences of colours. In this case instead of colours, we used bagel toppings – Salmon, cream cheese, cucumber and capers.
Users could then share their score on Twitter.