This is a big, impactful HIT unit for possibly the coolest brand out there. Red Bull.
The creative was promoting the Culture Clash event, a battle of the B-Boy crews Live from Earls Court London.
The creative features 4x video loops of each of the 4 crews, so presenting dynamic portraits.
The user can click thru on these to watch the event trailer in the unit, and click out of the unit to get tickets.
A great, big branding piece.